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One day our creative director was sitting on a plane flying back from Europe. He clicked on a TV program on the Discovery channel about octopus’ intelligence. He was shocked to learn that octopus actually are some of the smartest creatures on planet earth, and have a total of 9 brains within their bodies. The program went on to show how through various experiements that the octopus actually learned, evolved. They minimized mistakes, solved problems and achieved great accomplishments. That’s what CRE8EGY is all about.